Tivian
Marketing
Goal
Collaborate with the Marketing department to offer a high-level overview of the new software product.
Process
I collaborated with the VP of Marketing, writer, and creative director to determine the visual style, message, and content for five short promotional videos.
As the Art Director, I oversaw the entire video production process, which included creating storyboards, assets, and providing feedback on the animation.
Storyboard
Storyboard snippet of a promotional video highlighting how the company's product serves as a solution for the entire employee lifecycle — from onboarding to off-boarding and everything in between.
Tivian
Marketing
Conclusion
These videos were produced on a short timeline and were released on social media and the company website to draw attention to Tivian Inc.'s new product and content offerings.
Links:
Illustrator
After Effects
InDesign
Canva
Tools