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Tivian
Marketing

Goal

Collaborate with the Marketing department to offer a high-level overview of the new software product.

Process

I collaborated with the VP of Marketing, writer, and creative director to determine the visual style, message, and content for five short promotional videos.

 

As the Art Director, I oversaw the entire video production process, which included creating storyboards, assets, and providing feedback on the animation.

Storyboard

Storyboard snippet of a promotional video highlighting how the company's product serves as a solution for the entire employee lifecycle — from onboarding to off-boarding and everything in between.

Tivian
Marketing

Conclusion

These videos were produced on a short timeline and were released on social media and the company website to draw attention to Tivian Inc.'s new product and content offerings.

Links:

Leadership 360

Communicate XI

Illustrator

After Effects

InDesign

Canva

Tools

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