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Victoria's
Secret

Goal

Victoria’s Secret separated from LBrands and needed an updated look with their branding incorporated into Tivian’s product offerings.

Process

Designed a visual style for VS&Co after conducting brand research. Pitched a proposal for an updated style to the client, and after hearty approval, delivered a library of several videos, documents, and infographics about healthcare and other benefits for employees.

 

Also, created a design brief and a library of branded digital assets to maintain visual consistency for all future VS&Co projects handled by the company.

Victoria's

Secret

Conclusion

Victoria's Secret was happy to get a library with an updated look that featured their brand presence and renewed their subscription for the company product.

Tools

Illustrator

After Effects

InDesign

Powerpoint

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