Whimsical
Style
Goal
Create a visually appealing template library to engage viewers in sensitive topics like Unconscious Bias, Sexual Harassment in the workplace, Company Benefits, Equity, etc.
Process
Designed a set of diverse characters and colorful icons for a new template library of videos and infographics.
Supervised the production of template videos and infographics by creating detailed style guides, storyboards, design samples and providing feedback to the design team.
Whimsical
Style
Conclusion
This design style was applied to create a content library for clients like DoorDash, Delta Dental, SLB, etc., covering various topics to engage their workforce.
The short looping animations reduced the production time for the team and delighted the clients.
Tools
Illustrator
After Effects
Procreate
InDesign