Food for Thought LLC

Goal

Develop online platforms and promotional materials for a charity that sells snacks, with all profits dedicated to global charitable causes.

Process

Designed a simple brand kit, marketing collateral, app and website for a local charity.

The branding helped create a social media presence for the charity that primarily functioned out of pop-up shops and products made to-order.

Initial concept art

Character design

Icon design

Animation test on the style sample

Brand test

Clients have options to insert brand colors or go with the default brand palette

Infographic design

Brand color tests on infographic samples

Food for Thought LLC

Conclusion

This design style was applied to create a content library for clients like DoorDash, Delta Dental, SLB, etc., covering various topics to engage their workforce.

The short looping animations reduced the production time for the team and delighted the clients.

Tools

Procreate

Illustrator

Canva

Wix

Figma

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